December 25, 2024
2 Min Read
A new report from Vectorworks reveals that artificial intelligence, virtual reality, and sustainable design are revolutionizing the entertainment and live event production industry.
Key findings from the Insights Tech Report :
- AI on the Rise: While AI is gaining traction, adoption remains limited due to knowledge gaps and technological hurdles. ChatGPT is the most popular AI tool, offering benefits like increased speed and creativity
- VR: Potential Unmet: Despite its potential for immersive experiences and remote collaboration, VR adoption is hindered by costs, training needs, and technological limitations.
- Sustainability Takes Center Stage: Driven by client and artist demand, a growing number of event professionals are prioritizing sustainable practices like energy-efficient lighting and waste reduction.
Jeremy Powell, Chief Marketing Officer at Vectorworks, emphasizes the transformative power of technology: "Technology is not only reshaping event production but also redefining how we envision and execute projects. By embracing AI, VR, and sustainable practices, we can create a more creative and environmentally responsible future for the industry."
As the industry continues to evolve, a balance between innovation and practical challenges will be crucial to harness the full potential of these technologies.
